Go Gaming Online launched its fantasy cricket app Go Khiladi during the Indian Premier League (IPL) 2020, and aims to reach 10 million users in a year.

Bangalore-based Go Gaming Online has launched its fantasy cricket app Go Khiladi, becoming the latest gaming firm to venture into the lucrative fantasy sports market.

Go Khiladi aims to leverage the popularity of cricket in India to attract new users on its fantasy cricket platform.

"For Indians, cricket is not only a sport, it is an emotion. We are strengthening that emotion through Go Khiladi,” said Rohit Vaddi, vice president, Go Gaming Online.

“We are trying to bring our audience's fantasy alive using their skill and love for the sport. I am hoping this Go Khiladi receives an acknowledgment from the audience."

Go Khiladi provides a number of unique contest offerings that set it apart from other fantasy sports platforms.

Unlike other fantasy cricket apps, where users have to choose 11 players in their fantasy teams, comprising batsmen, bowlers, wicket-keepers, and all-rounders, Go Khiladi focuses on batting.

Considering that the conditions and pitches in modern cricket are batsman-friendly, Go Khiladi has created the T6 fantasy contest, allowing users to select six players and participate only in the batting part of the game.

Along with the T6 contests, the app also features T3 tournament-level games, where fantasy gamers can play the entire tournament by selecting just three players and participating only in the batting department.

Go Khiladi has another distinctive feature called ULTA, where the losing team becomes the winner, unlike the traditional way where a user wins by creating the best team and scoring the highest points.

Founded in June, Go Khiladi is aiming to achieve a user base of 10 million in the first year.

It also plans to roll out multiple skill-based games in India and abroad and launch the apps in local languages.