Fantasy sports platform BalleBaazi, with former Indian cricket team star Yuvraj Singh as its brand ambassador, has set its eyes on adding two million users by capitalising on the ongoing Indian Premier League (IPL) 2020.
The Indian Premier League, with a viewership of 462 million in the 2019 edition, has for long been the most popular cricket league in the world.
With fantasy cricket dependent on live matches and IPL 2020 being a hit among viewers, it provides a perfect opportunity for the fantasy sports firms to scale up.
“We have planned to add another two million to our Baazigar community in the Indian Premier League as it’s one of the biggest revenue-generators and growth-drivers for fantasy gaming apps,” explained Saurabh Chopra, CEO, BalleBaazi.com in an interview with Business Insider India.
The cricketing calendar is packed with big-ticket tournaments for the next two years as two T20 World Cups, scheduled in 2021 and 2022, and three Indian Premier Leagues are set to take place, presenting ample scope of expansion for fantasy cricket platforms.
“The next 24 months will also be an exciting time for us as we get set to witness the cricketing fiesta, which has three IPLs and two World Cups,” said Saurabh Chopra.
To handle the increasing traction on its platform, BalleBaazi has further developed its technological readiness.
“We are well-equipped and have charted out a detailed plan to grow our business significantly in this period,” claimed Saurabh Chopra.
“We have utilised this break to further enhance our tech stack which is now capable of handling upwards of one million concurrent users on the app.”
No one leaves empty handed
In a bid to attract more users and stand out of the competition, BalleBaazi offers prizes even when the users lose.
The users win real cash when they win a fantasy contest but when they lose, they get BB Coins, which can be redeemed for vouchers and merchandise at the BB rewards store.
“We designed our app and website keeping in mind the love and passion our nation shares for the game... ensuring that no one leaves empty-handed when they make their teams on BalleBaazi.”
Baazi Games, parent firm of BalleBaazi, claims to be on track to achieve the proposed expansion in user base from five million to 50 million in the next 24 to 36 months.