Fantasy sports platform Gamezy has launched an advertisement campaign with Indian cricket team star and its brand ambassador KL Rahul.

The campaign, named Naya Zamana v/s Purana Zamana, features KL Rahul in two avatars - old and new - to highlight the new features that Gamezy offers.

Gamezy, unlike other fantasy cricket apps, allows users to create fantasy teams even in the second innings or once the match starts.

KL Rahul, currently leading the Kings XI Punjab (KXIP) in the Indian Premier League (IPL) 2020, was eager to take on the challenge of acting in the video.

“I love to challenge myself, whether it is on the field or off it. This time I challenged myself in a domain which was completely new for me - acting,” said KL Rahul.

“It was a fun experience on the set as I got to explore a skill I never knew I had.”

Gamezy, with a claimed user base of over 500,000, aims to leverage the popularity of KL Rahul, who is also the leading run-scorer of IPL 2020, to attract new users to its platform.

“KL Rahul is a modern-day cricketer who is quick to adapt and is known to don many hats. This virtue coupled with his popularity amongst fans makes him the obvious choice for a new age brand like Gamezy,” said Harish Rawat, SVP of marketing at Gamezy.

“With this campaign, we get to see not one but two KLs, one who is stuck in purana zamana and the other carefree and happy in naya zamana. We get to see him in an avatar like never before,” Rawat added.

Launched in 2019, Gamezy is a fantasy sports gaming platform dedicated solely to cricket, offering its users the game in eight different languages. Users can play the classic 11-a-side format and also a new 5-a-side format.

The new series of Gamezy commercials will run across live broadcasts of cricket matches on Star Sports, the broadcaster of IPL 2020.

Apart from live cricket, the brand also plans to showcase these commercials on various digital platforms to amplify the reach amongst the vast cricket fan base.