SuperCric raises funds from angel investor Nordavind Gaming

Cricket manager simulation game SuperCric has raised an angel funding of an undisclosed amount from Malta-based Nordavind Gaming.

The capital raised through the angel investor, often done in exchange for an equity stake, will be utilised in improving the product and expanding the user base of SuperCric.

Founded by sports commentator and former cricketer Suhail Chandhok and IIT graduates Srikanth Viswanathan, Arvind Sivdas, and Dhanya Param, SuperCric plans to leverage the popularity of the Indian Premier League (IPL) 2020 to attract more customers.

Bengaluru-based sports-tech company AnalytIQ Sports Technologies, the owner of SuperCric, has said that it aims to reach 10 million users by the end of the IPL 2020.

SuperCric allows users to pick their playing 11 and simulate a cricket match according to the actual historical data of players that has been fed into an artificial intelligence-based algorithm. This will in-turn help users make better fantasy cricket teams.

As the fantasy sports industry has witnessed phenomenal growth in the last two years, more and more companies are trying to integrate fantasy gaming into their products.

Co-founder Suhail Chandhok believes that the coronavirus pandemic has worked in the favour of gaming companies as users are seeking new games.

“The gaming ecosystem is at the cusp of disruption. COVID-19 has pushed the market to explore and embrace games faster,” explains Chandhok.

“The data economy, with more time on hand for users, points to an even bigger future for the industry. Investors are recognising this and lining up to being new genres itself into this market,” he pointed out.

Pontus Lemberg, director of Nordavind Gaming, who already owns other cricket and content assets in India, deems the gaming industry of India to grow exponentially in the near future.

“I see tremendous potential in the future of the nascent Indian gaming industry. As users get more sophisticated there will be a demand and need for more sophisticated products and solutions,” said Lemberg.

Investors have been making a beeline for Indian fantasy sports gaming platforms with Dream11 raising USD 225 million and Mobile Premier League (MPL) acquiring USD 90 million in September.

AnalytIQ also owns the kabaddi focussed website Kabaddi Adda, which provides news, videos, and interviews for kabaddi fans.