Indian fantasy gaming platform My11Circle has appointed former Indian cricket star VVS Laxman as its brand ambassador.
VVS Laxman joins Sourav Ganguly, Shane Watson and Rashid Khan in the star-studded brand ambassador lineup of My11Circle.
"I am delighted to partner with My11Circle, a truly innovative fantasy sports brand in India. I am excited to start this journey as it gives me a chance to relive the thrill of the good old days of playing in the stadium and stay connected with millions of cricket fans on My11Circle,” said VVS Laxman.
In a career that lasted more than 15 years, VVS Laxman played 134 Test matches and 86 One-Day Internationals for the Indian cricket team, amassing more than 10,000 runs across formats.
Saroj Panigrahi, Vice President, My11Circle, welcomed the addition of the batting great to My11Circle’s ‘Play with Champions’ proposition, which lets fantasy users play against the legends of the sport.
“We are delighted to welcome legendary Indian cricketer VVS Laxman as a new champion in the 'Play with Champions' family,” said Panigrahi.
“Our skill gaming community has enjoyed testing their skills against Sourav Ganguly, Shane Watson, and Rashid Khan. With Laxman's appointment, we will continue to engage our existing users and extend awesome game-playing experiences to more and more fantasy sports enthusiasts with My11Circle.”
The Mumbai-based My11Circle has stepped up its marketing spends in recent months and reportedly shelled out INR 15 crore for the title rights of the Lanka Premier League (LPL) 2020.
Games24x7, the parent firm of My11Circle, has a claimed user base of over 70 million with a portfolio that spans skill games and casual games, including rummy, teen patti and poker.
Founded by Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 has offices in Mumbai, Bengaluru, Kyiv, Miami, and Philadelphia. It is backed by Tiger Global and The Raine Group, two of the leading investment firms of the world.