Fantasy gaming portal Blitzpools has signed Indian Premier League cricketers Mohammed Shami, Rahul Tewatia, Shardul Thakur and Shahrukh Khan as its brand ambassadors.
The Mumbai-headquartered skill-gaming firm has been investing heavily in its marketing during the IPL 2021, having also signed Ishan Kishan, Rahul Chahar, Shreyas Gopal and Wriddhiman Saha a month ago.
Blitzpools wants to leverage the popularity of these cricketers in the 2021 IPL season to expand its reach.
“Onboarding these future superstars of cricket is in synergy with our brand positioning and futuristic approach. We are optimistic about this association which will help us enhance the brand’s uniqueness and boost engagement,” said Vickram and Gaurav Assomull, founders of Blitzpools.
Along with the signing of these cricketers, the company also launched a social media campaign with Bollywood stars Urvashi Rautela, Mouni Roy, Amyra Dastur, ahead of IPL 2021.
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“Blitzpools is an exciting venture to be a part of and I am thrilled to get on board with the team,” said Punjab Kings batsman Sharukh Khan.
“It is a great entertainment platform for cricket fans and sports fans in general and it will be a thrilling experience for them to play and win while enjoying a sport they love and engaging with cricketers they admire.”
Blitzpools, earlier called LivePools, was launched in 2018 and claims to have attracted 1.5 fantasy gamers. It plans to get to 10 million registered users in 2022.
The platform claims to be on track to achieve its targets and now aims to be the number one fantasy gaming destination in India.
“By the end of IPL 2021, Blitzpools is confident that it will be home to one of the largest fantasy sports player bases in India,” the Assomull brothers declared.
LivePools was rebranded to Blitzpools after Canada-based firm IGT.BET bought a 51 per cent stake in it in February.