Multi-sports aggregator FanCode has signed a four-year deal with Cricket West Indies (CWI), making it the official digital broadcaster for West Indies cricket.
The Dream Sports-owned platform will exclusively stream close to 150 international, including India’s tour of the West Indies next year, and 250 domestic cricket matches from the Caribbean until 2024.
"We are delighted to announce this new partnership with FanCode,” said Ricky Skerritt, president of CWI in an official statement.
“India is one of our close allies in the cricket world and a key player in the global sporting landscape so this new agreement will enhance our presence there and also bring millions of fans closer to our team and to the magnificence of West Indies cricket."
The West Indies men’s team is slated to play 16 home series against India, Australia, England, South Africa, New Zealand, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Ireland and Zimbabwe.
FanCode will also cover the Super50 Cup, the West Indies’ premier domestic One-Day tournament, international home tours of the West Indies women’s team and the West Indies Under-19 teams.
The CWI aims to capture the huge fan following of cricket in India through this deal.
"It is very important for the West Indies to access the significant cricket-loving passionate audience in India,” said Johnny Grave, chief executive officer of CWI.
In addition to broadcasting matches, FanCode will also provide interactive data overlays, fast ad-free live scores, in-depth sports stats and analytics, real-time match highlights, multiple audio feeds, behind-the-scenes footage, player stories and features.
“FanCode intends to showcase all the amazing Caribbean cricket elements to Indian cricket fans, such as the scenic venues, passionate fans, behind-the-scenes access, etc,” said Prasana Krishnan, co-founder, FanCode.
The platform also provides non-video content, including schedules, scores, highlights, fantasy sports research, and expert tips.
Dream Sports, the parent company of FanCode, also owns Dream11, the largest fantasy sports platform in India.